Use Cases | Exhibitions

Bringing Excitement into Virtual Expos

Hosting expos requires a few key ingredients: a dose of networking, a dash of collaboration, and a sprinkle of excitement. Wonder brings them all to the table.

Traditional video conferencing software flattens the excitement of industry gatherings. Expos feel impersonal when organizers corral attendees together, requiring them to look at the same speaker at the same time.

Attendee chatter at events often suffers from this same sense of confinement. Wonder offers a unique approach to digital spaces, allowing users to choose whom to listen, talk to, and where. See how Wonder has made waves among the organizers and managers of industry exhibitions in the stories below.

Masters of Collaboration

Wonder allows us to facilitate that [collaboration] better than using breakout rooms in Teams or Zoom.

Ben Greg - researcher for digital learning and teaching at University of Surrey

Ben Greg, a researcher for digital learning and teaching at University of Surrey, runs a handful of large conferences each year, as well as various department meetings and “drop-in” sessions. He and his team learned about Wonder in early 2020, when a fellow academic recommended the platform.

“The way we work tends to be very collaborative, and we often break up into small teams. Wonder allows us to facilitate that better than using breakout rooms in Teams or Zoom,” he said. “It’s also just aesthetically more engaging to work with from a design side. It’s a very visual experience.”

Greg and his team frequently use Wonder as an add-on networking and socializing platform for events and exhibitions, including the 2021 Veterinary Education Symposium, hosted by the University’s School of Veterinary Medicine. Wonder allows them to help connect like-minded guests at an event and set up booths for exhibitors or sponsors.

“Being in a virtual conference can be quite isolating if you just sit in a room. There’s something amazing about going into Wonder and seeing lots of people running around,” he said. “No one had seen anything like it before.”

Bring the Hotel Ballroom to You

It just seemed natural after using Wonder for our annual conference that this was probably going to be the best vehicle for what we were envisioning.

Diana Hakenholz - Director of Meetings and Education at the Association of Collegiate Conference & Events Directors-International (ACCED-I)

Diana Hakenholz, Director of Meetings and Education at the Association of Collegiate Conference & Events Directors-International (ACCED-I), headquartered in Fort Collins, Colorado called on Wonder for her association’s annual conference this past March. 

Before the COVID-19 pandemic, Hakenholz said, ACCED-I would rent out huge event spaces, like hotel ballrooms, to hold networking events such as expos and roundtable discussions. Wonder, she said, was able to bring much of that experience to the virtual space.

“We wanted to find a way to do it in a way that felt more organic and natural, and people could break off into smaller groups,” she said. “It just seemed natural after using Wonder for our annual conference that this was probably going to be the best vehicle for what we were envisioning for this group of folks.”

Break Away from Monotony

We use Wonder, we like it, we appreciate it.

Tracey Booth - owner of Advantage AMC

Tracey Booth, owner of Sacramento, California-based  Advantage AMC, which offers association management services to nonprofits, professional associations, and trade groups, feels similarly. Part of her job entails the management of virtual events for her clients; Wonder’s fun and intuitive interface, she said, goes a long way toward maintaining audience engagement.

“Seeing so many faces boxed in, time after time, every meeting starts to feel like the same meeting,” Booth said. “As the person hosting the event, anything I can do to make it more exciting is cool. Wonder is different enough to make people say, ‘Ooh, what’s this new thing?”

One of the things Booth especially liked about Wonder was the fact that, not only is it capable of more closely replicating spontaneous social interactions in the midst of big industry events, but, in some cases, it makes those social interactions easier.“

Sometimes, you’re finished talking in a group and you think, ‘I’d rather go talk with so-and-so,’” she said. “With Wonder, it doesn’t feel rude to pop out of one circle and go and find some other circle or person to hang out with.”

Elevate Your Expo

Step up the game for your next virtual expo. Thanks to an interface that encourages users to roam freely throughout a virtual space and strike up conversations with whomever they want, Wonder brings virtual experiences to a whole new level.

Ready to give Wonder a go? Get your Wonder Space.

Fantastical element

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